Generate Insurance Leads.
Automate Your Follow-Up.
Convert Policyholders.

In today’s competitive insurance market, traditional marketing just isn’t enough. As a Marketing Technologist for insurance brokerages, I bridge the gap between strategy, technology, and execution—so your agency can grow efficiently and consistently.

From optimizing your website for lead generation, to automating follow-up journeys in your CRM, to managing targeted campaigns across Google and Meta, I help brokers and insurance agencies attract qualified leads and convert them into long-term clients. Every tactic is measurable. Every dollar is tracked. And every campaign is built to drive ROI.

Whether you’re focused on life, health, commercial, or P&C, let’s turn your marketing into a high-performing growth engine.

Let's talk Insurance marketing

With a quick 15 minute phone call, we can identify technologies or campaigns that will boost your insurance agency’s business.
Select a date below and we’ll confirm available times.

    Technology We Deploy for Insurance Brokers

    How to Optimize Google Ads to Lower Cost Per Lead for Insurance Companies in Seattle

    How to Optimize Google Ads to Lower Cost Per Lead for Insurance Companies in Seattle [...]

    Top 10 Digital Marketing FAQs for Insurance Brokers in Seattle

    In Seattle’s competitive market, local SEO, Google Ads (PPC), social media advertising, and personalized email campaigns are the most effective strategies. Content marketing and Google Business Profile optimization also drive local visibility.

    Use geo-targeted campaigns focusing on Seattle neighborhoods, include high-intent keywords (e.g., “Seattle car insurance quotes”), and optimize landing pages for fast load times and mobile responsiveness. Implement call and lead form extensions for better conversions.

    Both work well, but for immediate lead generation, Google Ads typically performs better for high-intent searches like “life insurance near me.” Facebook Ads are ideal for building brand awareness, remarketing, and targeting niche demographics in the Seattle area.

    Very important. Seattle residents often search for services using local terms like “best insurance agent in Capitol Hill” or “auto insurance Ballard Seattle.” Optimizing your website and Google Business Profile for local search terms can significantly increase visibility and inbound leads.

    Target keywords like:

    “Seattle car insurance quotes”

    “life insurance agents Seattle WA”

    “home insurance Seattle”

    “best health insurance brokers near me”

    “affordable renters insurance Seattle”

    Use keyword research tools and local modifiers to refine your list.

    Positive Google reviews improve your local search ranking and build trust with potential clients. Encourage satisfied clients to leave reviews, and respond promptly to feedback—especially in a tech-savvy market like Seattle where reputation matters.

    Yes. Creating blog posts, videos, and guides on topics like “how to choose life insurance in Seattle” or “why you need renters insurance in Washington” helps you rank organically and positions you as an authority in your niche.

    Use tools like Google Analytics, Google Ads conversion tracking, and call tracking platforms. These will help you measure lead sources, CPL (cost per lead), and conversions from each channel (SEO, PPC, email, social, etc.).

    Having a blog boosts SEO, especially for long-tail local keywords. Writing about topics like “insurance requirements for Seattle homeowners” or “flood insurance in Washington State” helps bring organic traffic and demonstrates industry expertise.

    Seattle is highly digital, with tech-savvy consumers who expect fast-loading, mobile-optimized websites and personalized service. Competition is high, so insurance brokers must be precise with targeting, leverage local insights, and invest in automation and analytics to stand out.