CRM Automation

Automatically follow up with buyer and seller leads based on behavior, timing, and interest—no more cold leads slipping through the cracks. Close more deals!

Lead GENERATING ADS

Google, Facebook, Instagram & YouTube ads crafted to attract high-intent local real estate buyer and seller leads. Target real estate by zip code, property typer an more.

OPTIMIZATION & ROI TRACKING

Successful real estate digital marketing campaings take strategy and management. See exactly what advertising is converting and ensure your budget is maximizing it ROI.

 

Generate Real Estate Leads.
Automate Your Follow-Up.
Grow Your Sales.

Do you have beautiful real estate listings in Seattle or surrounding areas—but your lead conversion stuck in the past? A modern real estate business in Washington needs more than just an MLS listing, direct mail or a website. You need an integrated digital marketing system that turns online traffic into qualified real estate leads—and leads into closings.

As a local Marketing Technologist, we serve real estate agents, investors and property managers in the Seattle, Bellevue and Tacoma real estate markets. Our service bridges the gap between creative strategy, tech tools, and data-driven campaigns so your team can focus on selling—not struggling with software.

Let's talk Real Estate marketing

With a quick 15 minute phone call, we can identify technologies or campaings that will boost your Seattle real estate business.
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    Technology We Deploy for Real Estate Companies

    Real Estate Marketing Articles

    Martech Stacks for to Home Services Leads

    How to Align Your Marketing Tech Stack to Generate More Home Service Leads in Seattle [...]

    18
    Jun
    Creative Marketing Ideas to Generate More Home Seller Leads in Seattle

    Updated for 2025 – Build a stronger seller pipeline with these high-impact local strategies Seattle’s [...]

    09
    Jun
    How Real Estate Agents in Seattle Use Geofencing to Drive Local Leads

    In the fast-paced world of real estate, timing and location are everything. That’s where geofencing [...]

    21
    May

    Top 10 Real Estate Marketing FAQS

    Answer: The most effective strategies include a mix of digital and traditional marketing. On the digital side, SEO-optimized websites, Google My Business listings, paid ads (Google & Meta), and high-quality video tours dominate. Offline, consistent open houses, networking, direct mail, and community involvement in the Seattle and Tacoma areas remain powerful. The key is omnichannel consistency—being present and helpful wherever your prospects are searching.

    Answer: Start by targeting the right audience with personalized messaging. Use lead magnets like home valuation tools, buyer guides, or webinars to capture interest. Paid ads with geo-targeting around Seattle or Tacoma neighborhoods and retargeting help filter for motivated prospects. Use a CRM with automation to nurture these leads with relevant content and follow-ups. Also, make sure your website includes conversion-friendly calls-to-action.

    Answer: Both platforms can be effective, but for different goals:

    Google Ads are great for capturing high-intent leads—people searching “buy a home in [city]” or “best realtor near me.”

    Facebook Ads are excellent for brand building, retargeting, and reaching early-stage buyers or sellers through lifestyle targeting.

    Ideally, use both in a complementary way. Retarget Google visitors with Facebook ads and vice versa.

    Answer: Very. In a crowded market, your personal brand sets you apart. Buyers and sellers choose agents they trust and relate to. Your brand should reflect your expertise, values, local knowledge of the Washington market, and personality. From logos to video content to social profiles, consistency builds trust and recall, which converts into referrals and repeat business.

    Answer: A huge one. Local SEO helps your website show up in searches like “homes for sale in Issaquah” or “top real estate agent in Bellevue.” You’ll need:

    • A fast, mobile-friendly site
    • Pages for each service area/neighborhood
    • Keyword-rich blogs
    • Google Business Profile optimization
    • Quality backlinks

    The result: free, consistent traffic from buyers and sellers looking for help.

    Answer: The best mix includes:

    • Behind-the-scenes content (home tours, inspection day, staging tips)
    • Educational posts (how-to-buy/sell tips, mortgage FAQs)
    • Local Seattle or Tacoma city highlights (restaurants, parks, events)
    • Testimonials and client stories
    • Short-form video (Reels, YouTube Shorts, TikTok)

    Aim to educate, entertain, and stay top-of-mind—not just sell.

    Answer: Stay in touch beyond the home purchase transaction. Use email drip campaigns, birthday or home-anniversary gifts, and handwritten thank-you notes. Host client appreciation events at local hotspots around Bellevue and ask for reviews/testimonials. You can even automate referral lead requests post-sale with smart CRM workflows. Referrals thrive on relationships and reminders in the real estate business, as you never know when someone is ready to sell and move.

    Answer: Absolutely. Email remains one of the highest-ROI tools available for real estate professionals. Build segmented lists, by neighborhoods in Seattle or client type (buyers, sellers, past clients) and send:

    • Market updates
    • Property listings
    • Neighborhood guides
    • Event invites
    • Personalized check-ins

    Use marketing automation to follow up with home buyer or seller leads based on interest or website activity, and track open rates to optimize lead generation.

    Answer: Start with the real estate business essentials:

    CRM: Salesforce, Hubspot, Follow Up Boss, KVCORE, or LionDesk

    Design: Canva or Adobe Creative Suite

    Website & SEO: WordPress with IDX plugins, Yoast SEO, SEMrush 

    Lead Capture: Homebot, Real Geeks, or BoomTown

    Analytics: Google Analytics + UTM tracking

    Email: Mailchimp, Constant Contact, or ActiveCampaign

    Choose tools that integrate well with each other and reduce manual work for your real estate brokerage or investor team.

    Answer: Focus on conversion metrics, not just traffic:

    • Number of home owner leads per channel
    • Cost per lead
    • Lead-to-client conversion rate
    • Website bounce rate
    • Email open & click-through rates
    • ROI from ad spend

    Use tools like Google Analytics, your CRM dashboard, and UTM tracking links. Set clear goals for your real estate lead generation and review performance monthly to optimize.