How to Align Your Marketing Tech Stack to Generate More Home Service Leads in Seattle In Seattle’s competitive home services market, having skilled technicians and great customer service is only half the equation. To grow your plumbing, HVAC, landscaping, electrical, or remodeling business, you need a well-aligned marketing technology stack (martech stack) that captures, nurtures, […]
14
Jun
Jun
How to Optimize Google Ads to Lower Cost Per Lead for Insurance Companies in Seattle If you’re an insurance company selling policies in Seattle, Washington, you’re likely investing in Google Ads to generate leads. But with increasing competition and rising cost-per-click (CPC) rates in the insurance industry, it’s crucial to optimize your Google Ads campaigns […]
09
Jun
Jun
Updated for 2025 – Build a stronger seller pipeline with these high-impact local strategies Seattle’s real estate market is fast-paced and highly competitive. While buyers flood platforms like Zillow and Redfin, real success comes from securing listings—and that means finding motivated home sellers. If you’re a Seattle-based real estate brokerage looking to grow your listing […]
05
Jun
Jun
In the high-gloss world of boats and yachts, customers aren’t just buying transportation—they’re buying lifestyle, adventure, and luxury. Social media is one of the most powerful tools a boat dealership can use to showcase its inventory, reach a targeted audience, and build long-term brand trust.But simply posting a few boat photos won’t cut it. If […]
30
May
May
Top Cannabis Online Menu Providers & Their Integrated Advertising Platforms In today’s competitive cannabis industry, having a digital storefront isn’t optional—it’s essential. Online menus are the modern-day product display, giving customers an easy way to browse, filter, and order cannabis products in real time. But beyond convenience, many online menu platforms now offer integrated advertising […]
21
May
May
In the fast-paced world of real estate, timing and location are everything. That’s where geofencing comes in—a cutting-edge digital marketing tactic that allows you to deliver targeted ads to people within a specific geographic area. For Seattle-based real estate agents and brokerages, geofencing offers a way to reach hyperlocal buyers and sellers with precision and […]
21
Aug
Aug
In today’s digital-first world, selling boats and yachts in requires more than a showroom and a handshake—it demands online visibility. With buyers increasingly browsing and purchasing vessels online, boat dealerships need to be present where the traffic is. That means leveraging top-tier online listing services. These platforms aren’t just classified ad boards—they’re powerful marketing tools […]
26
Sep
Sep
As a marketing technologist, one of the main functions is to continually test and optimize our marketing channels. Once of the biggest is our digital presence, such as a website or set of lead generating landing pages. One of our favorite mar-tech tools is Optimizely because if its easy to use features and no-nonsense reporting. […]
02
May
May
Maybe you’ve never heard of a “data scientist” or a “marketing technologist” before and if not, that is ok. They are job titles that are going to become the new buzz this year in digital marketing. So what do these new experts in marketing technology do exactly? If you look at their titles it is […]
13
Apr
Apr
There is no (easy) way for us to work with email marketing without using an ESP. The Emails Service Provider is a system created to manage your marketing campaigns. He takes care of your email list, checks for reads, clicks and conversions and the most important part, he sends your emails. Most ESP’s have the […]