Author Archives: admin

Mail & Me – Part 1: The Basics of Email Marketing

The Indexed Web contains at least 4.85 billion pages. That’s roughly 1 web page for every 2 human beings on our home planet. Among all of this pages, there is one group, a very, very special group of pages. Your website. You have to compete with approximately 4.85 billion pages. The odds are never in our […]

“What if…?” Don’t ask it, A/B Split Test it.

You asked yourself this question already. At least once. But… what if you had the answer? What if a different Header image brought us more traffic? What if a new Call to Action text got us more leads? Well, the possibilities will always haunt your choices, but to some degree, we can actually answer the […]

Coding Basics: jQuery

 Go Deeper with User Interaction and Animation JQuery is a versatile feature-filled responsive web based multi-platform software.  jQuery is extremely interactive and it contains a variety of features including Ajax, JSON, document object model (DOM), effects and animations.  jQuery offers a free software license or open source license to developers to download, copy, modify and […]

Ruby on Rails: Overview

Ruby on Rails is a customizable open source web framework for creating Internet content. As the name suggests, Ruby is the main programming language Ruby on Rails. Yukihiro Matsumoto created the Ruby programming language in the 1990’s. In 2005, David Hansson released Ruby on Rails based on Matsumoto programming language as free and open source […]

CSS3 – The Latest in Style

One of the earliest problems with HTML was the amount of work it took to design the look of a web page; a problem that was solved by the introduction of CSS. CSS (Cascading Style Sheets) is, as the name suggests, a style sheet language – a programming language that defines how a document is […]

Coding Basics: AJAX

AJAX is not a single programming language or a single piece of technology for website designers.  AJAX (Asynchronous JavaScript and XML) is an assortment of related Internet based technologies that allow content and design programs to work smoothly together.  The first use of the AJAX acronym is attributed to Jesse James Garrett (2005).  Garrett used […]

Adobe CS6 – Are You Up to Speed?

Adobe Creative Suite is a collection of software and design program that is close to the heart of any Marketing Technologist. We are dealing with digital media in all forms through one of Adobe’s programs on a daily basis, so the need to stay up to date with the latest version is essential. Especially when […]

Crowd-sourcing to Ammplify Your Efforts

When running an online business or generating leads online it is extremely important to be everywhere – in every nook and cranny that you can get yourself into, you know this includes everything from answering answers on Yahoo Answers or a number of the other Q&A platforms there are out there, to filling related forms […]

The Best CMS – WordPress

WordPress is the most popular content management system (CMS) for website designer, bloggers and webmasters.  Matt Mullenweg and Mike Little released the first edition of WordPress in 2003 to a good reception.  Since the first release, WordPress has been downloaded worldwide tens of millions of times.  WordPress is based on PHP code and MySQL , […]