Artificial Intelligence (AI) is no longer just a buzzword—it’s a driving force reshaping the marketing technology (MarTech) industry. From data analytics to personalized campaigns, AI is providing advertisers with innovative tools that enhance efficiency, precision, and creativity like never before. In this post, we’ll explore the profound ways AI is transforming the marketing landscape and […]
Category Archives: Marketing Tools
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Sep
Sep
As a marketing technologist, one of the main functions is to continually test and optimize our marketing channels. Once of the biggest is our digital presence, such as a website or set of lead generating landing pages. One of our favorite mar-tech tools is Optimizely because if its easy to use features and no-nonsense reporting. […]
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Apr
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There is no (easy) way for us to work with email marketing without using an ESP. The Emails Service Provider is a system created to manage your marketing campaigns. He takes care of your email list, checks for reads, clicks and conversions and the most important part, he sends your emails. Most ESP’s have the […]
The Indexed Web contains at least 4.85 billion pages. That’s roughly 1 web page for every 2 human beings on our home planet. Among all of this pages, there is one group, a very, very special group of pages. Your website. You have to compete with approximately 4.85 billion pages. The odds are never in our […]
You asked yourself this question already. At least once. But… what if you had the answer? What if a different Header image brought us more traffic? What if a new Call to Action text got us more leads? Well, the possibilities will always haunt your choices, but to some degree, we can actually answer the […]
Adobe Creative Suite is a collection of software and design program that is close to the heart of any Marketing Technologist. We are dealing with digital media in all forms through one of Adobe’s programs on a daily basis, so the need to stay up to date with the latest version is essential. Especially when […]
When running an online business or generating leads online it is extremely important to be everywhere – in every nook and cranny that you can get yourself into, you know this includes everything from answering answers on Yahoo Answers or a number of the other Q&A platforms there are out there, to filling related forms […]
What are the core trends in organic search and lead generation for small business in the near future? A notable chagce that we have noticed is that “Top” search engines are putting more and more effort into their local search algorithm, and the options that they can provide. The developers are really making those maps […]
If you are an online marketer and you’re still doing all the work yourself, you need to re-evaluate your time and the value you’re providing. Especially if you’re doing automated or redundant tasks, where you’re setting up accounts, giving people profiles on various sites, setting up web 2.0 sites with various blogs on the same […]
Are you maximizing the reach of your articles? I would like to show you just how easy it is to use Spin Distribute, and achieve great results when distributing your content. To use the article distributor, simply log in, and you will see your control panel. Here you can find out everything about how the […]
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