Artificial Intelligence (AI) is no longer just a buzzword—it’s a driving force reshaping the marketing technology (MarTech) industry. From data analytics to personalized campaigns, AI is providing advertisers with innovative tools that enhance efficiency, precision, and creativity like never before. In this post, we’ll explore the profound ways AI is transforming the marketing landscape and […]
Author Archives: Blair
25
Jul
Jul
In today’s digital landscape, programmatic advertising has transformed how businesses reach potential customers — especially when those customers are already showing intent to buy. For boat sellers, leveraging programmatic advertising to target high-intent buyers can significantly boost lead quality and sales conversions. In this post, we’ll explore how programmatic advertising works, why it’s perfect for […]
23
Jun
Jun
Seattle’s real estate market is vibrant, diverse, and deeply neighborhood-driven. From the historic charm of Ballard to the tech-fueled growth in South Lake Union, each Seattle neighborhood has its own unique personality and audience. For real estate brokerages, a one-size-fits-all marketing strategy doesn’t cut it. Instead, hyper-targeting individual Seattle neighborhoods can position your brokerage as […]
18
Jun
Jun
How to Align Your Marketing Tech Stack to Generate More Home Service Leads in Seattle In Seattle’s competitive home services market, having skilled technicians and great customer service is only half the equation. To grow your plumbing, HVAC, landscaping, electrical, or remodeling business, you need a well-aligned marketing technology stack (martech stack) that captures, nurtures, […]
14
Jun
Jun
How to Optimize Google Ads to Lower Cost Per Lead for Insurance Companies in Seattle If you’re an insurance company selling policies in Seattle, Washington, you’re likely investing in Google Ads to generate leads. But with increasing competition and rising cost-per-click (CPC) rates in the insurance industry, it’s crucial to optimize your Google Ads campaigns […]
09
Jun
Jun
Updated for 2025 – Build a stronger seller pipeline with these high-impact local strategies Seattle’s real estate market is fast-paced and highly competitive. While buyers flood platforms like Zillow and Redfin, real success comes from securing listings—and that means finding motivated home sellers. If you’re a Seattle-based real estate brokerage looking to grow your listing […]
05
Jun
Jun
In the high-gloss world of boats and yachts, customers aren’t just buying transportation—they’re buying lifestyle, adventure, and luxury. Social media is one of the most powerful tools a boat dealership can use to showcase its inventory, reach a targeted audience, and build long-term brand trust. But simply posting a few boat photos won’t cut it. […]
30
May
May
Top Cannabis Online Menu Providers & Their Integrated Advertising Platforms In today’s competitive cannabis industry, having a digital storefront isn’t optional—it’s essential. Online menus are the modern-day product display, giving customers an easy way to browse, filter, and order cannabis products in real time. But beyond convenience, many online menu platforms now offer integrated advertising […]
21
May
May
In the fast-paced world of real estate, timing and location are everything. That’s where geofencing comes in—a cutting-edge digital marketing tactic that allows you to deliver targeted ads to people within a specific geographic area. For Seattle-based real estate agents and brokerages, geofencing offers a way to reach hyperlocal buyers and sellers with precision and […]
21
Aug
Aug
In today’s digital-first world, selling boats and yachts in requires more than a showroom and a handshake—it demands online visibility. With buyers increasingly browsing and purchasing vessels online, boat dealerships need to be present where the traffic is. That means leveraging top-tier online listing services. These platforms aren’t just classified ad boards—they’re powerful marketing tools […]